Thanks for taking the time to help out! I'll post results next month (give or take).

  Audience analysis
  Business priorities
  Clarity and cohesion
  Detail
  Environment
  Format
  Grammar
  Help
  Industry familiarity
  Jargon avoidance
  Knowledge
  Layout
  Medium
  Needs
  Objectivity
  Product
  Questions answered 
  Review and revise
  Style
  Technology
  Users
  Vocabulary
  Word choice
  Xperience
  Years (age)
  Zen