At this month's STC Lone Star Community meeting, the guest speaker, Dr. Hillary Hart, showed us some statistics on STC membership. One of the numbers that stuck in my mind was new memberships. Although renewals are down, it seems that new memberships are high for this early in the year. In fact, nearly half of the anticipated new members for 2010 have already joined.
This surprising fact made me wonder what is drawing the new membership--especially at a time when long-term members are not renewing memberships.
Of the many reasons renewals are low, the foremost is the price increase. The steep jump in price has forced many STC members to reconsider their priorities. However, with expense can come exclusivity.
Although on one level it seems rude and counter-productive to be more exclusive, on another level it's a fact that professionals want to distinguish themselves. What better way to be distinguished than show membership in a group that not everyone can get into?
Like a high-class watch or luxury car, each person has his or her way of displaying social and economic standing. Such economically exclusive items often are associated with professionalism. So, the technical communicator striving to display professionalism would be more attracted to an expensive membership than an affordable one.
This is the social side of supply-and-demand: when demand is high, price goes up, and prestige goes up. Elitist as this may seem, it is typical of human nature. By nature we are drawn to the high-class in-crowd and within Technical Communication this manifests as membership in STC.
Certainly, price is not the sole reason for new memberships and there are numerous variables involved with any purchase, let alone membership in an organization. However, I do believe that perceived elitism is one contributing factor.
 
The following is a reprint from the STC LSC Technically Write newsletter on 4 February 2010.
So you've heard of Twitter--who hasn't? Perhaps you signed up for an account out of curiosity. But then what? Why should you bother tweeting your hobbies or following the doings of someone's cat?
The short answer is you shouldn't. You should not think of Twitter in its older sense of "What am I doing now." As a professional, it's not really useful and it definitely won't score any points with your current or future employer. So then what is Twitter good for?
First and foremost, it's a way of networking. Although there are numerous social networking sites and several of them professional, as a Technical Communicator you'll find Twitter useful in several ways.
To begin with, setting up a profile on Twitter is not nearly as involved as other social networking sites. It's great to have your life story on Facebook or work history on LinkedIn, but for Twitter all you need is a short blurb, a photo, and a link to your Web site (personal, professional, employer, or whatever).
Then, connect with other professionals. You can search for them by name, key words, or hash tags. What's a hash tag, you ask? It's a designated topic that stands out because it's preceded by a hash mark (also known as a pound or number sign): #. This convention makes searching for #techcomm or #stcorg tweets quick and easy.
A new addition to Twitter that makes finding professionals easier is the lists feature. For example, I've created a list called TechComm (twitter.com/Arroxane/techcomm). By following this list, you automatically receive updates from the technical communicators I've added to the list. Many others have created lists of technical communications (TC) professionals as well.
Now that you have a few TC pros to follow (and many will follow you back), what do you do? You monitor your stream and see what they have to say. You can do this from the Web interface at Twitter.com, with your mobile device, or through a number of desktop applications. Despite the reputation of Twitter being about what someone's cat had for breakfast or how the latest celebrity is having issues (again), you can get good information from Twitter by following the right people (like STC members: twitter.com/rjhoughton/stc). [Editor’s note: Rachel Houghton is an LSC member as well as a Willamette Valley (Oregon) member.]
Over just a few days, you should see some interesting tweets. These may include topics such as blogs, articles, studies, trends, jobs, meetings, conferences, workshops, presentations, webinars, discounts, sales, freebies, advice, infographics, news, and much more. That's a lot of information in one place! Moreover, it's literally up-to-the minute--something no Web site, RSS feed, or broadcast can do. This means you can find out about a job posting before it's on the company's Web site. Or you might hear about a 24-hour sale on software in time to get your copy.
Now you've got news and info coming in regularly and notice that some of your "tweeple" aren't following a certain person or list, but you'd like to pass along an interesting tweet. So you retweet the post. The new-fangled retweet from the Web interface simply reposts the original with a tiny note at the bottom indicating that you had retweeted it. The old-fashioned (and preferred by many) method is to precede the copy-and-pasted text with "RT @Username". Either method will do the trick, passing along a good tidbit to those who follow you.

But Twitter isn't just about getting instantaneous news and updates. It's an interactive network. So network! Reply when you find something useful. Tell the poster, "Thanks, that was a really handy tip!" The more you interact, the more likely you are to get your own posts retweeted. This means everyone following that person will see your post and some of those followers may start following you. Voila, new professionals to connect with! You may find Twitter one of the easiest ways to network.
But, isn't Twitter a time-waster? Like anything else on the Web—from YouTube to the New York Times Online--it takes as much time as you let it. If you only have a chance to read and update once a day while snarfing down lunch, so be it. But if, like some of us, you find Twitter really useful, you may want to tweet your own blog posts, news articles, events, and more. These unique additions will catch on and be retweeted around the world. Don't be surprised if suddenly you have people following you in Europe, Israel, and India.
Of course, it's not a competition. The number of followers you have isn't really the point. The return on investment (ROI) from Twitter is measured in the quality of tweets read and retweeted, not the quantity.
For more information on using Twitter, go to http://twitter.com/help/start or tweet me at twitter.com/Arroxane.